By their own account, Varitalk has made trend-setting, awarding-winning, clutter busting, kick-ass personalized talking viral audio and video campaigns for nearly ten years. We recently caught up with Frederick Lowe, Varitalk’s senior executive and sole remaining co-founder, to understand his ideas about the direction of the advertising industry & mobile marketing. How has advertising’s shifting landscape changed [...] [...]
The Summer 2011 Tomorrow Awards Conference and Ceremony in Amsterdam was a great success, featuring presentations by top speakers including TAXI Chairman Paul Lavoie, AKQA Amsterdam ECD Nick Bailey, Sid Lee President Jean-Francois Bouchard and Anomaly's Carl Johnson. Our Public Judges narrowed down the entries and our Monster Judges selected five entries that represent the future of the advertising to win a Tomorrow Award, given out in Amsterdam at the event. Check out the photos of the evening, held at Pakhuis de Zwijger and attended by the industry's best. [...]
TOMORROW: You were shortlisted in the last Tomorrow Awards for Human Jukebox. How did that project come to life? ANDREAS: The brief was to launch Pause’s new custom made sound systems, which is a kind of multi room, all media solution. Since the tech savvy target group is hard to impress, there was no easy way, no [...] [...]
TOMORROW: What’s the mysterious story behind your photo? STEVE: Huh? There’s no mystery. The camera didn’t have a “red-eye reduction” feature…red-eye appears in the eyes of humans, and animals, that have no tapetum lucidum. But I digress. Are you saying I look like a monster? Isn’t that the point? TOMORROW: What’s one innovation in advertising you’d like [...] [...]